Well, unless you've been living in a cave, you've probably heard the news that Frank Kern is retiring from selling Internet marketing products and teaching Internet marketing to other marketers. You're probably thinking, so what? What does this have to do with me? Well, more than you realize. In this article, I'm going to discuss the significance of Frank's retirement...assuming he actually stays retired this time.
No, this isn't the first time Frank has said this. But my gut tells me that this is going to be the last time. You're probably wondering what makes me say that. Well, according to Frank, he's venturing into the offline world of marketing. In other words, he's going to be helping brick and mortar businesses establish a web presence. Why? Because THAT is where the real money is today. Why do I say that? Glad you asked.
More and more people are realizing that in order to compete in today's world, they need a web presence, even if their primary sales are to people who walk into their establishments off the streets. They are discovering that there is a huge market out there that they can reach if they just had a professional web presence. Problem is, they know nothing about web design or web promotion. That is where Frank Kern and others like him come in.
It's no secret that this niche is relatively untapped. And the beauty of it is that each person, depending on where they live, have a whole city, state or even country at their disposal. Most local businesses don't have anything close to a web presence. The smart offline marketer who can show these people how their sales can increase by having a web presence, has a lucrative business model at their fingertips.
With people like Frank opening the doors and making it more "mainstream", it gives many marketers the same opportunity to capitalize on this market as well. And since you already have the marketing smarts, there is really no learning curve as far as tapping into this niche. Just do for these people what you're already doing for yourself.
This doesn't mean that you have to give up what you're already doing. You can easily add offline marketing to your business model without taking much time away from your main business...especially since most things can be outsourced.
It's certainly something to consider.
To YOUR Success, Steven Wagenheim |
Maybe Frank will just stay retired for quite sometime then get back to his regular business. For most people, they can't help but think outside of the box. Honestly this would be great, to have an offline market.
ReplyDeleteNowadays, in a very competitive market, it would be a "big leap" if you would have your own website. It will showcase what you have to offer and help your consumers give you feedback real time. Frank will make millions of dollars by retiring and having an offline market, that is, if he stays retired.
ReplyDelete"Cold calling" is very crucial for any business. Since almost everyone that I know of wants to shop at the convenience of their own home, they rather do it online than to walk down the street to get what they want. They have big discounts which is attractive to the market.
ReplyDeleteHaving an offline market is easy. It adds up to the profit of my business. Big thanks to the one who came up with this brilliant idea.
ReplyDeleteI sincerely think that Internet Marketing catches a lot of attention. Needless to say, if you're on your favorite website, be it at the left or right handside of it will pop-out an advertisement which of course, people can't help but to click the link (which I do myself). So if you want your business to have huge amount of profit, better consider this is mind.
ReplyDeleteMy sister has taken another step closer in achieving her target profit. With the help of Internet marketing it was possible. I'm sure that Frank Kern will be staying on the market offline for the time being.
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