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Friday, July 23, 2010

Internet Marketing Tools For Ecommerce Businesses - Niche Blueprint and IM Advantage

Ecommerce entrepreneurs must solve four core problems to succeed. They must be able to identify a niche market, find a specific product to market, establish a web store, and then effectively promote that store in order to make sales. 

Two internet marketing tools that can help solve each of these core problems are Niche Blueprint 2.0 and IM Advantage, both of which were created by Steve Clayton and Tim Godfrey. Niche Blueprint 2.0 is an ecommerce-specific package that helps entrepreneurs identify niche markets, source products, and develop and promote web stores that sell products sourced from drop shippers. 

It is quite distinct from other internet marketing programs, almost all of which are aimed at affiliate marketing for information products. IM Advantage is a more general suite of internet marketing tools designed to help entrepreneurs promote websites either through improving search engine ranking position or by paid advertising campaigns such as AdWords. Together, they make an impressive combination for ecommerce marketing.

Niche Blueprint 2.0 contains internet marketing tools to discover product niches, perform keyword research, identify dropshipping product suppliers, and create and promote an ecommerce store. Trainees start with the Discover Niches program that facilitates brainstorming to identify potentially successful market niches. The tool does this by helping you mine data from markets that businesses are already selling products in online. 

Keyword Blueprint is a powerful and easy to use keyword research tool that lets you next drill into the niche to find useful keyword phrases that will be the basis for search engine marketing. Useful keyword phrases are ones that customers with money to spend are using to search online to find products they're interested in. Useful keyword phrases also need to be terms that are not unrealistically competitive for search engine ranking. 

This part is crucial, since unless you can get the store to rank highly in search engines it will be difficult to consistently get enough traffic to it. Keyword Blueprint assesses the level of competition in the niche and gives you a readout in gold star, green check, or red x format that indicates whether or not you can successfully compete in the niche without a dedicated team of full time internet marketing professionals at your disposal. Dropship Blueprint is a listing of wholesale suppliers that can help you find sources for products you are interested in selling. Some of these suppliers can provide international dropshipping, for those who want to market to regions outside the US and Canada. 

Niche Blueprint 2.0 further provides customized Cre Loaded ecommerce store software for users to make their stores. This itself is a valuable component to the program, which you can realize immediately if you've checked prices for any ecommerce store platforms recently.
Once a store has been created, the next most common and frustrating problem faced by entrepreneurs everywhere is not getting enough traffic to sustain their businesses. Without traffic, there are no sales. 

This is where the IM Advantage program comes into play. Everyone knows that high search engine ranking position is vital for organic traffic and that building backlinks is essential to ranking for any reasonably competitive search terms. However, building the backlinks is very tedious and time consuming. IM Advantage includes link building tools, a social bookmarker, and an article marketing tool that make it much faster and easier to improve your search engine ranking position. The link building software includes Blog Blueprint, which is a service similar to Linkvana, and Link Blueprint. 

Blog Blueprint allows you to make posts with a hyperlink to a privately owned network of blogs. Link Blueprint is a linking cooperative where you provide links for others to build credits and then spend these credits to request links that you want for your money site. Article Blueprint is an article spinning and submission tool that submits your spun articles to various sites. This allows you to get many backlinks through the resource boxes in those articles. Social Bookmark Blueprint is seamlessly integrated with the other tools to make it easy to get your materials bookmarked. You can, of course, also add sites by hand to the bookmarker. IM Advantage also features other tools and training beyond what is discussed here, such as Hippojaw for managing AdWords campaigns.

If you want to pursue an ecommerce business, you'll have to solve each of the four core problems we've mentioned. Solving two out of four or three out of four simply won't do. Niche Blueprint 2.0 and IM Advantage are a terrific and complementary pair of powerful internet marketing tools you can use to solve each of the core problems. The tools themselves work well and are straightforward to apply, but much of the true value in these programs lies not simply in the software itself. Ongoing technical support to help you use the tools and continuing product upgrades make it much simpler for marketers to succeed. Take a closer look at these programs for yourself and you'll soon see why Steve Clayton's and Tim Godfrey's programs have such a loyal customer base.

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