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Sunday, July 18, 2010

On Page SEO- Old is gold

The article throws light on On Page SEO and what to consider for an effective on page SEO strategy.On Page SEO refers to the text or the content on the pages of a website. This sort of search engine optimization is considered one of the oldest and simplest forms and was widely popular when internet was comparatively smaller. The rapid evolution of the internet gave rise to off page SEO, as it became difficult for search engines to differentiate between one website to another.

Let’s now analyze the important things that are needed to be done for an effective on page SEO.


Identification of a keyword or a key phrase

Think of a keyword or a phrase that you want your website to rank in the top ten search results of a popular search engine. It is better to have one page in the top ten results than twenty others in the next ten.



Title
The next step is to insert the keyword or the phrase in the title of the page. Avoid extra words.

Description
Put the keyword or the phrase in the description of your website. It is recommended to start with a keyword or a phrase and use as few other words as possible later.

Highlight keywords
Highlight your keywords or phrases in bold, italics or underline them at least once in your web page.

Usage of keywords
Use the keywords or the phrase at least once in every paragraph in the web pages. Also, use the keywords in the end of every web page at least once.

Avoid duplicacy
Avoid using duplicate content in your website. It not only hampers the search engine ranking of a website but it can also give rise to legal hassles due to infringement of Copyright of any other website or source.



On page SEO may not be the only important aspect of SEO but it certainly holds 10% of the entire SEO strategy of a business. Even if you implement 90% of your SEO strategy, the other 10% is essential in acquiring a good rank in various search engines.


http://www.articlealley.com/article_873449_62.html

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