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Monday, July 19, 2010

Why Property Website Design is Essential for Good Busines

It’s a dog eat dog world, as they say, out there in the property market. It’s an electronic world, too, where all potential customers and business patrons expect control of a company’s properties, information, contacts, the whole works, at their fingertips on any one of a hundred connective devices. Mobiles, laptops, PCs – the world is connected to the web in hundreds of ways, and the web serves the property industry with its bread and butter. Any property company that wants to get ahead in the market needs a web site capable of standing up to the multiple demands users place on it: and that means good property website design done by a company whose web development UK is flexible, iron clad and realistically affordable.

Sounds like a tall order? By the standards of a lot of companies in the UK, it is. A property company can, of course, get a superb web site designed and built by the less accurately priced (i.e. ludicrously expensive) companies, if they have the spare cash kicking around to spend vast chunks of an annual budget on the Internet. Most property companies, though, have been rendered cautious enough by events in the past three years to want a predictable, accountable sum appended to their web development UK projects – and that’s where companies like the excellent Technicweb come in. Technicweb is at the forefront of an advance guard of web companies that has developed property website design as a key part of their business – delivered in well priced packages where everything is a) accounted for and b) genuinely affordable.

Like almost every other communications industry (the mobile phone market built this model back at the end of the 20th century), website design companies have woken up to the fact that different clients have different levels of use in mind for their technologies. The smart ones, like Technicweb (whose trademarked Estate Web packages are addressing exactly this issue) are now rolling out web development UK options built as pre-priced all in products. That allows them to target particular levels of estate agency requirement with catch all (and, therefore, predictable for the customer) price tags. This is property website design with a brain: the most common functions for each level of business standing (from start up, then, to multinational), pre-priced, pre-packaged and deliverable within a guaranteed time frame.

How? Because estate agency processes are pretty much the same no matter what badge is slapped on the tin. Organisations like Technicweb have been able to develop web development UK templates for their estate agent clients that they know will work in all scenarios – so they just roll out a pre-built template and fill it in with the particulars of the agency in question. The result? Technicweb and friends know how long a site will take them to build, and what will be in it, before it starts. And that means they can guarantee both price and time frame, which in turn means that the company buying the site has clear markers preventing it from going outside budget. It is smart property website design – and it couldn’t have come at a better time.

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