There are a number of factors that can improve your search engine rankings. These factors are grouped into two separate categories which are on-page seo factors and off-page seo factors.
Google is the top gun of all the search engines and they own close to 60%+ of the overall market share. If your looking to do SEO then you will want to opimize your website for Google, doing so will generally make sure you rank high in the other search engines such as Yahoo and MSN.
There is no doubt that Google pays more attention to off-page factors in it's algorithm when deciding on how well or poorly your site will rank in their results. This does not mean that it totally ignores on-page factors but just does not give them as much credit as the other search engines.
You may want to know what all the various off-page factors are but the fact is there are very few and the main and most important one is links.
If you are building links to your website and getting those inbound links from various different sources such as article marketing, blog commenting, directory submissions, forum signatures, web 2.0 sites and so forth then there will be a high chance your site will rank high. It is key to keep in mind however that links are only one part of the equation the other part is the keyword anchor text.
The importance of keyword anchor text is obvious as it is a way you can rank high for a certain term without even mentioning that term on your page.
It is a wise idea to have many different versions of the keyword that you want to rank for. This is key to keeping it natural and is what Google likes.
If you have a website on Internet marketing dvd's then you could vary the anchor text used in your linking campaigns to good Internet marketing dvds, helpful Internet marketing dvds, Internet marketing dvds for beginners. You can see adding different variations in keeps it natural as those who are searching for a topic will use words such as good, helpful and so forth.
Never ignore on-page factors when doing SEO. The key to remember with on-page SEO is have your keyword in your meta title and meta description. If you want to focus on improving your rankings then off-page SEO is 80% more important than any of the other on-page factors that you can do.
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