Search Engine optimization - SEO
How surfers find your website? Let's talk about some of the most common and popular ways.
- Through search engines like Google, Yahoo, AOL, Netscape and MSN. There are many available search engines, but these are currently the most popular.
- Through links or ads placed on other websites, and redirect visitors to your website.
- Off line direct marketing and advertisements. These include: print advertising (such as business cards, brochures, newspapers, magazines), television and radio.
- Reputation (online - offline) - reputation travels faster than you.
In this article we will focus on the first statement.
Usually there is a perception that it is gratifying to see the website in search engine first results when you enter the company's website name (also known as domain name). In fact, the above is completely pointless and has no value.
An Internet user searching for products or services through search engines does not know the address or name of your website. That's the reason you need to optimize (SEO) your website for certain keywords. You want the client to find your website in search results, when typing relevant keywords about your products or services.
One great thing about SEO is that it lasts for a very long time after the website optimization is complete. When using pay per click advertising, your entries on search engines are deleted once you stop paying or meet your budget. Also most surfers have more confidence with sites appearing in organic results, rather than those located in the sponsored links.
You must have patience when hiring a SEO professional. New sites need time to get high rankings in search engines. One factor that strongly affects the time to wait for SEO results is keyword popularity. If your keywords are very popular, it will take much longer to see SEO results. Also the constant evolution of search engines, and the intense SEO competition make SEO a very hard and persistent procedure.
We conclude that is also necessary to optimize and promote your website after designing it. Remember that a website is another marketing tool. The optimization is an ongoing process that requires time and money. Finally, we should not confuse the business model and marketing strategy behind your website, with the appearance and nice graphics. If you want to get high rankings, you need to continuously fight on the SEO arena. And remember, after reaching the top you must fight to stay there.
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